our story
wild & precious® was founded in 2014 with a simple belief: to spread joy, build community and be a force for good.
what began as a small creative outlet has grown into something far bigger than a boutique. today, wild & precious is a collection of spaces built around connection, community, and purpose. from thoughtfully curated apparel and gifts to coffee, events, and gathering spaces, everything we do is rooted in creating meaningful experiences for the people we serve.
our hope is simple: that every person who walks through our doors, visits our website, or receives a package from us feels welcomed, valued, and reminded that they matter.
meet the owner
hi, i'm opal.
i'm a wife, mom to four children earthside and four babies in heaven, entrepreneur, and dreamer who believes that ordinary people can make an extraordinary impact when they choose to love others well and keep following where they are led. i'm a lover of jesus, diet coke and wild ideas.
wild & precious has never been just about selling products. for me, it's about creating spaces where people feel seen, building communities where people belong, and finding ways to use business as a vehicle to serve others.
i believe every person has value. every story matters. that nobody should or deserves to travel through hard times alone and that grace and kindness are the greatest gifts we can give to each other.
meet our team
while wild & precious may have started with one person, it would not be what it is today without the incredible team behind it.
our team is made up of women who care deeply about people, believe in our mission, and work hard every day to create welcoming spaces and meaningful experiences. whether they're helping you find the perfect outfit, making your latte, packing your online order, planning an event, or simply offering a listening ear, they are the heart of what we do.
their compassion, creativity, and commitment to serving others are what make wild & precious so special.
beyond a boutique
our mission is to build community, spread joy, and serve others through meaningful products, welcoming spaces, and genuine connection.
from the beginning, wild & precious has been about more than what we sell. we've always believed that business can be a force for good and that every purchase is an opportunity to make a difference.
through local partnerships, fundraising efforts, community events, acts of kindness, and initiatives like mommas of angels, we are committed to creating spaces where people feel seen, supported, and less alone particularly those traveling through chapters of life they didn't expect to be wrtten.
inside our cedarburg location, you'll find our memory wall—a place where visitors can honor their angel babies. it's a reflection of something we believe deeply: every life matters, every story matters, and no one should have to walk through life's hardest seasons alone. we have a strong mission to support women and families who have and are experiencing pregnancy and infant loss. we also donate a portion of sales from our poured with purpose products and signature latte.
PLEASE KNOW :
when you shop with us, there's something important we want you to know: no order goes unnoticed. every purchase, every coffee, every event ticket, and every visit represents someone choosing to support our mission. we never take that lightly. we feel a deep responsibility to steward that support well—not only by providing products and experiences you'll love, but by investing back into our team, our communities, and people who need it most.
wild & precious is about so much more than products.
it's about people. it's about YOU, our friends.
and we're incredibly grateful you're here.